American Labs

American Labs

What’s on
your mind?

The studio. A company of One. An idea you keep coming back to. Ask away.

Startup incubation.Built with founders.

You bring the company you are building. We bring operating judgment, product and engineering experience, and intelligence modules. Together, we test what matters and let customer behavior guide the next move.

Discuss your company
Avokado, the gaming marketplace incubated with American Labs.
Avokado · Gaming marketplace

Build around the founder.

A company of One keeps one builder close to customers and decisions, with intelligence supporting the work across the business. Ten functions share context through a common harness, while the founder and advisers retain judgment and set the direction.

Start with what the market has told you.

The conversation starts with your product, the customer it serves, and what you have tested. We look for the evidence that makes the next decision clearer, from early demand to repeat use. That evidence gives the founder a sharper basis for the next build.

Feedback, revenue, retention, and demand guide what to test, ship, or change next. Each new signal can change the product and the plan.

Two founders study a prototype and test notes together in a sunlit workshop.

The work behind the founder.

Avokado

A gamer at a green-lit desktop setup, captured from the Avokado film.
Avokado · Gaming marketplace

Avokado brings human connection and AI companions into the same gaming world. Players can find a teammate, start a conversation, and get guidance from intelligent companions as they play. These companions help players find their footing, explore the game, and build confidence along the way. Shared experiences and intelligent support help people get more from the games they love.

Explore Avokado

Questions about incubation.

What it means to build with experienced founders, test the market, and choose the next move.

Ask us anything

Experienced founders already building their own companies, particularly solo and near-solo technical founders. Share the product, what you have tested, and what customers have told you so we can understand the work and the possible fit.

What are you building next?

Bring the product, the customer problem, and what you have learned so far. Tell us where progress is difficult and what you want to test next.

Discuss your company